Friday, February 15, 2008

The Wireless Spectrum Auction needs your help

Any of you techies out there are anxiously awaiting the announcement of the winners of the wireless spectrum auction. This auction is for the radio spectrum that is currently
being used by analog television (slated to be made available to the winner of the auction in February 2009). Verizon and Google are the two fierce competitors for this spectrum. Verizon initially was pushing for closed standards while Google petitioned the FCC to make the use of the spectrum open so consumers could use any devices (cell phones) on any networks and any applications on those network/spectrums. If you're like me (a Google fan), wouldn't you love to see more consumer choice and greater development in the wireless industry? This is what Google is pushing for. Here's the deal though, Google and Verizon are fierce bidding competitors with a similar amount of assets. However, they earn their primary revenue in two very different ways (Google through paid search and online advertising, and Verizon through subscriptions - and tons of worthless pay-for-service extras on your phone). You may or may not know this, but Verizon is one of the internet's largest advertisers (they are in the top five companies that purchase online advertising). Now wouldn't it be great to siphon some money out of their pockets and into Google's hands? Here's how you can do your part. Next time you're surfing the net (and we know you're doing a lot of it - the average American spends 35 hrs on the internet each week), just be sure to click on any Verizon ad you see. Most of these ads are paid for by the advertiser every time a user clicks on the ad - and when that happens, money goes into the pockets of Google, Yahoo, Microsoft, and Valueclick. So what do you say? Do you want more choices when it comes to mobile phones, applications, and cell phone providers? Wouldn't you love to see Verizon reinvent itself so it's more consumer friendly? Wouldn't you love to see the innovation of Google in the wireless phone industry? Help make it happen - click on Verizon ads everytime you see them.